An essential item in conducting a property inspection is an Open Inspection sign which is displayed outside a property while a property inspection is performed. There are two benefits from having an Open Inspection sign erected at the front of a property, these include;

1. Directions – It provides directions and helps prospective buyers who had planned to view the property find the property when they arrive for an open inspection. It is important that viewers at open inspections find your property easily as often they have a tight schedule of viewings they need to get through in a morning, afternoon or evening.

2. Attraction – People who are in the neighbourhood who weren’t planning to view the property will be attracted by the Open Inspection sign and if they are interested in real estate then they may view the property. To read about the benefits of getting your neighbours to view your property you should read this article about For Sale signs.

At Privatepoint we offer professional Corflute Open Inspection Signs which are 450mm long and 300mm tall, printed on both sides with a clear directional arrow. They are reasonably priced at $44 (Inclusive of GST and postage & handling) and can be delivered within 1-4 working days. To order please Click here.

Learn here how to erect your Open Inspection sign during an open inspection.

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For a limited time only if within 24 hours of paying for your property listing you provide us with 5 valid email addresses of property owners, we will give you a FREE 450mm*300mm Double Sided Open Inspection sign.

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• Private viewings
• Open for inspections
• Virtual inspections

Private viewings – give the potential buyer the opportunity to view and discuss the property one to one with the owner. It gives you a good opportunity to understand the potential buyer and ascertain how serious they are about purchasing the property.

Some potential buyers may feel uncomfortable organising a private viewing with just the owner if they are not certain how they feel about the property. The option of open inspections and virtual inspections should be provided for individuals intimidated by private viewings.

Open inspections – allow many people to view your property at the same convenient time. They also allow both owners and potential buyers to see how interested people are in the property. Open inspections provide the owner with the opportunity to create a database of interested buyers and also to discuss the merits of the property including marketing strategy and price with potential buyers. This article provides a comprehensive breakdown in regard to performing Open Inspections.

Virtual inspections – are an online inspection which provides the viewer with an instant indication of what the property looks like. They are usually used for exclusive property but as the cost involved in creating them has reduced considerably they are becoming a viable option in any marketing plan.

Property owners who choose not to use the services of a real estate agent often fail in this important step of selling a property. This is because they underestimate the importance of an effective advertising & marketing campaign. If you do not have a thorough advertising & marketing plan, information about your property will not reach a large amount of property buyers, resulting in a limited audience.

There are two reasons why the majority of real estate agents are so successful at this step. Firstly, because of the large amount of resources they have at their disposal. Secondly, because they convince property owners that they need to spend thousands and thousands of dollars on advertising & marketing.

You might think that with your limited budget and resources you can’t compete with all the other properties on the market which are listed with real estate agents. Luckily, this is not the case as the Privatepoint system is the first system in the world to offer you the resources available to real estate agents at a fraction of the usual cost.

Internet Advertising- The Privatepoint system provides you with the greatest internet exposure ever offered by a real estate agent or a FSBO (For Sale By Owner) website. We are the only company who lists your property with a variety of real estate advertising portals across the world. By doing this your property has the potential to be exposed to hundreds of millions of potential property buyers.

Another method of internet advertising is a Google AdWords campaign. This involves you purchasing from Google key words relating to your property. When potential buyers search Google for properties in your area, if they use your key word then your property will appear next to the search results.

Copy for Ad (writing content for your marketing material) – Most people already know what type of property they are looking for. For this reason it is essential when you are writing your property advertisement that you highlight the specific features of your property. The viewer will become more interested if they know your property has features similar to what they already have mapped in their mind.

Readers will only scan a property profile for a few seconds so it is important that your listing and ad stand out. Writing a long winded, flowery description of your property will not help you to sell it faster. People like short, to the point descriptions that stick to the main facts about the property. Mention facts such as the number of bedrooms or bathrooms but keep your description to the point.

Be descriptive but brief when writing your ad and remember you only have a couple of seconds to convince the reader your property is what they are after. A great resource is The Copy Cat Phrase Finder which is a free online phrase finder for real estate agents but can be used by individuals. Another FREE resource is Thesaurus.com which will help you find synonyms and antonyms for words.  

Photos – It is essential to have photos included in all internet and brochure marketing for your property. You need to take both interior and exterior pictures along with pictures of any special features the property has, including views. Make sure the photos you take are of a good quality and promote the features of your property.

Download Google Picasa(FREE) to help you manage your photos. Google’s Picasa is free and it can manage your entire image collection. It actually has a great array of features outside of what we need to do.

• Organise your images
• Compress Images
• Resize Images
• Rename Images
• Fix Images
• Rotate Images

For Sale Signs- A For Sale sign is another important tool used when marketing a property. A For Sale sign is working 24 hours a day for you, reaching many people in your neighbourhood. Most importantly it has the ability to reach people who are not necessarily looking to purchase a property and who wouldn’t normally be reading property classifieds. After seeing your sign they may consider an investment in your property or alternatively, refer your property to a friend who may looking to buy in the area. For a more in-depth description of the benefits of a For Sale sign please read the article titled For Sale sign.

Letter Box Flyers – Research suggests that vendors who purchase property within their town or region tend to buy property in close proximity to where they currently live. For this reason, distributing letter box flyers to properties situated near your property is an important marketing tool. Letter Box Flyers by way of word of mouth often spread the word amongst the community that a property in the area is for sale.

Property Inspections – Are one of the best ways to market your property as they give potential buyers the opportunity to physically inspect the property. Property inspections allow you to develop a relationship with potential buyers by asking questions and allowing you to gauge their seriousness in making a purchase.

Property inspections can have a negative impact on your marketing campaign if your property isn’t presented in a professional manner. This article on Property Inspections outlines the process of preparing your property and running a successful property inspection.

It is important that you get the contact details of all the people who view your property. This provides you with a database of people who you can follow up and send more marketing material to about your property. By law you can refuse entry to anyone who declines to give you their contact details during an open inspection.

Open Inspection Brochures – These brochures are handed out to potential buyers during viewings and provide details of the property and its features. These brochures should answer most of the questions of potential buyers. The brochure will continue to market your property once the viewing is complete as the potential buyer can look back at the brochure at a future date

E-brochures- More and more people are now using the internet to communicate and perform their day to day transactions. E-brochures provide a free and efficient way for you to market your property to potential purchasers. You can send them to the potential property purchasers you have met through open property inspections or enquires you receive through Privatepoint.

Disclaimer: All information provided in this blog does not come with any guarantee in relation to its accuracy. This is our opinion in relation to issues relating to the real estate industry. Privatepoint or its employees will not be help liable for any liabilities, expenses, losses, damages or costs, that may be incurred by you or a third party as a result of or in connexion with use of this information.