Real Estate Agency Marketing
When a real estate agent markets your property how much of that marketing directly corresponds to your property and how much relates to marketing the real estate agent’s brand and agency? In my opinion on average it is around a 70/30 split and for certain advertising means it can be as bad as a 60/40 split!
The cost of the marketing strategy which an agent undertakes when selling a vendor’s property is not usually included in the variable commission of 2% to 3% the vendor is charged. Instead, these marketing costs are additionally billed to the property owner and usually amount to 0.75% to 1% of the asking price of a property.