Insight into real estate agent’s commissions

Commissions which real estate agents charge have been on the rise even though the role of the traditional real estate agent has changed dramatically in the last 10 years as less work is needed to sell real estate in Australia. This change means selling and leasing real estate is now easier than ever. A result which is due to two distinct factors;

• The first is the push to internet based marketing away from the traditional means including newspaper, magazine, brochures, letter box flyers, and cold calling.
• The second is because of the inbalance between demand and supply for real estate which has resulted in record sales and increased rental returns over the past few years.

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Cutting Out the Middle Man

Today I read an interesting article in the Daily Telegraph, it was titled “A $20 ad to sell a house with $1m views”. Despite News Limited clearly trying to sell more print advertising the article does have some merit. It highlights how popular For Sale by Owner (FSBO) is becoming with more and more property owners across Australia.

Many property owners now realise that a reasonably presented property that is marketed to as many potential property buyers as possible will sell it self. The greater the audience your property is exposed to the greater the possibility it will sell.

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