Advertising & Marketing

You have prepared your property for sale and have established a listing price. You now need to inform as many buyers as possible that your property is on the market and it would be in their interest to inspect it.

Property owners who choose not to use the services of a real estate agent often fail in this important step of selling a property. This is because they underestimate the importance of an effective advertising & marketing campaign. If you do not have a thorough advertising & marketing plan, information about your property will not reach a large amount of property buyers, resulting in a limited audience.

There are two reasons why the majority of real estate agents are so successful at this step. Firstly, because of the large amount of resources they have at their disposal. Secondly, because they convince property owners that they need to spend thousands and thousands of dollars on advertising & marketing.

You might think that with your limited budget and resources you can’t compete with all the other properties on the market which are listed with real estate agents. Luckily, this is not the case as the Privatepoint system is the first system in the world to offer you the resources available to real estate agents at a fraction of the usual cost.

Internet Advertising- The Privatepoint system provides you with the greatest internet exposure ever offered by a real estate agent or a FSBO (For Sale By Owner) website. We are the only company who lists your property with a variety of real estate advertising portals across the world. By doing this your property has the potential to be exposed to hundreds of millions of potential property buyers.

Another method of internet advertising is a Google AdWords campaign. This involves you purchasing from Google key words relating to your property. When potential buyers search Google for properties in your area, if they use your key word then your property will appear next to the search results.

Copy for Ad (writing content for your marketing material) – Most people already know what type of property they are looking for. For this reason it is essential when you are writing your property advertisement that you highlight the specific features of your property. The viewer will become more interested if they know your property has features similar to what they already have mapped in their mind.

Readers will only scan a property profile for a few seconds so it is important that your listing and ad stand out. Writing a long winded, flowery description of your property will not help you to sell it faster. People like short, to the point descriptions that stick to the main facts about the property. Mention facts such as the number of bedrooms or bathrooms but keep your description to the point.

Be descriptive but brief when writing your ad and remember you only have a couple of seconds to convince the reader your property is what they are after. A great resource is The Copy Cat Phrase Finder which is a free online phrase finder for real estate agents but can be used by individuals. Another FREE resource is Thesaurus.com which will help you find synonyms and antonyms for words.  

Photos – It is essential to have photos included in all internet and brochure marketing for your property. You need to take both interior and exterior pictures along with pictures of any special features the property has, including views. Make sure the photos you take are of a good quality and promote the features of your property.

Download Google Picasa(FREE) to help you manage your photos. Google’s Picasa is free and it can manage your entire image collection. It actually has a great array of features outside of what we need to do.

• Organise your images
• Compress Images
• Resize Images
• Rename Images
• Fix Images
• Rotate Images

For Sale Signs- A For Sale sign is another important tool used when marketing a property. A For Sale sign is working 24 hours a day for you, reaching many people in your neighbourhood. Most importantly it has the ability to reach people who are not necessarily looking to purchase a property and who wouldn’t normally be reading property classifieds. After seeing your sign they may consider an investment in your property or alternatively, refer your property to a friend who may looking to buy in the area. For a more in-depth description of the benefits of a For Sale sign please read the article titled For Sale sign.

Letter Box Flyers – Research suggests that vendors who purchase property within their town or region tend to buy property in close proximity to where they currently live. For this reason, distributing letter box flyers to properties situated near your property is an important marketing tool. Letter Box Flyers by way of word of mouth often spread the word amongst the community that a property in the area is for sale.

Property Inspections – Are one of the best ways to market your property as they give potential buyers the opportunity to physically inspect the property. Property inspections allow you to develop a relationship with potential buyers by asking questions and allowing you to gauge their seriousness in making a purchase.

Property inspections can have a negative impact on your marketing campaign if your property isn’t presented in a professional manner. This article on Property Inspections outlines the process of preparing your property and running a successful property inspection.

It is important that you get the contact details of all the people who view your property. This provides you with a database of people who you can follow up and send more marketing material to about your property. By law you can refuse entry to anyone who declines to give you their contact details during an open inspection.

Open Inspection Brochures – These brochures are handed out to potential buyers during viewings and provide details of the property and its features. These brochures should answer most of the questions of potential buyers. The brochure will continue to market your property once the viewing is complete as the potential buyer can look back at the brochure at a future date

E-brochures- More and more people are now using the internet to communicate and perform their day to day transactions. E-brochures provide a free and efficient way for you to market your property to potential purchasers. You can send them to the potential property purchasers you have met through open property inspections or enquires you receive through Privatepoint.

Disclaimer: All information provided in this blog does not come with any guarantee in relation to its accuracy. This is our opinion in relation to issues relating to the real estate industry. Privatepoint or its employees will not be help liable for any liabilities, expenses, losses, damages or costs, that may be incurred by you or a third party as a result of or in connexion with use of this information.